Reprinted from Vending Marketwatch
A study from the National Confectioners Association reveals that overall sales of candy and chocolate jumped 3.8% since March 2020. Grocery stores, in particular, experienced even larger increases.
WASHINGTON, Aug. 24, 2020 /PRNewswire/ — New data from the National Confectioners Association shows sales of chocolate and candy have increased during the pandemic as people across the country look for ways to add a little bit of joy to what has been a very serious and uncertain time. Consumers appreciate and value chocolate and candy during these uncertain times because of their uncanny ability to boost moods and lighten perspectives, according to new data from NCA.
Overall sales of chocolate and candy have increased 3.8% with chocolate (+5.5%) and premium chocolate (+12.5%) outpacing the rest of the category. The grocery channel has become a key driver for chocolate and candy sales growth as consumer behaviors continue to evolve during the pandemic and more people shop at grocery stores. In the grocery channel alone, chocolate and candy sales are up 16.6% with chocolate (+17.9%), premium chocolate (+21.4%) and non-chocolate (+13.5%) all performing very well. This data is based on NCA’s analysis of sales performance from March 15, 2020 to August 9, 2020.
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